Marquer Digital
Free Resource

The Free PPC Audit Checklist

The exact checklist we use when auditing new client accounts. 10 key areas, 50+ checkpoints — designed to surface wasted spend and missed opportunities within hours, not weeks.

Campaign structure & account architecture audit
Tracking & conversion event verification
Audience segmentation & targeting review
Ad creative & copy performance analysis
Landing page & funnel alignment check
Budget allocation & bidding strategy assessment
Competitor benchmarking framework
Quality Score & relevance optimisation
Retargeting & remarketing setup review
20-point monthly optimisation checklist

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